A: FALSE
AI tools are excellent for automating basic, high-frequency sales activities. 
However, attempting to game your precious communications with senior executives is doomed to fail. ANY indication of inauthenticity will result in instant collapse of trust and legitimacy.
You’ve got ONE chance, use your innate human intelligence, creativity and intuition to its absolute fullest potential.

A: FALSE.
Successfully structuring and navigating complex sales pursuits REQUIRES understanding, accommodating and as necessary, neutralizing every identified decision-process stakeholder, especially those who have the influence and inclination to kill the deal.
As a professional “trusted advisor,” it is not your job to play it easy, it’s your DUTY to add value, see around corners, take a stand, be brilliant, and lead your prospects to positive outcomes.

A: ORDER TAKER
Passively waiting for prospects and customers to dictate the terms in complex sales is considered a terminable offense at major firms.
Your professional obligation requires you to be ACTIVE and in full command of messaging, perception, prospect discovery, business politics, expectations setting, anticipatory objection handling, and negotiation to drive deals forward.

A: VALUE PROPOSITION
Sales leaders live, breathe and die by the undeniable persuasiveness of their messaging which must be customized not just for every target company…but every stakeholder in the “buyer center” process.
As the core language of executive business, value proposition mastery will radically improve ALL your future sales and business pursuits.